ASP ELIXIR b:RED

Formerly branded INFINITI

Deliver intense red highlights with the help of the ASP ELIXIR b:RED series - a luxurious, vegan-friendly permanent hair colour crème with more than 90% naturally-derived ingredients, obtained from sustainable and renewable sources.

Suitable for use on natural or coloured hair, ASP b:RED lift and colour system can be used on or off scalp to deliver up to 5 levels of lift and ensure beautiful, vibrant reds with no need for pre-lightening.

Next generation GPS-TECnology™ precisely directs colour to the optimum location within the cortex, giving  ASP hair colour incredible coverage and lasting power, while advanced Anti-Fade Technology with UV filters effectively combat colour fade.

ELIXIR b:RED boasts an ultra-low ammonia formula - just 1.5% once mixed with A.S.P Crème Developer - for optimum scalp comfort. The improved, high viscosity formula ensures better adhesion to the hair and improved penetration of color molecules for maximum white hair coverage.

Enriched with Shea Butter and Argan Oil, the sulphate-free conditioning emulsion base helps to protect the hair during colouring services, revealing unrivalled suppleness, shine, and colour intensity.

Key features:

- Vegan hair dye.
- Over 90% naturally-derived ingredients.
- Vibrant reds with no need for pre-lightening.
- Lifts up to 5 levels.
- On-scalp formula.
- Ultra-low ammonia.
- Exceptional condition and shine.
- Advanced anti-fade technology and UV filters.
- Sustainable and fully-recyclable packaging: tubes made from 95% post consumer recycled material and cartons from fully-biodegradable cardboard.